Company Objective

As one of the leading German aluminium wire and rod producers, our vision is to become the market leader in Europe. We plan to achieve this through innovations, cost leadership, service and by offering our products and services all over the world. Our mission is to be the best company in our industry from the following perspectives

Simple, Quick, Reliable, Good and Innovative.

On the one hand we want to establish an image and earn revenue so that we can secure the future and the further sustainable development of our company; on the other hand we want to help people to earn an adequate income and support them in realising their goals. The GAD-Netzsystem © shows up the links between company, team, employee and the interactions on our corporate culture. We conduct our business honestly and with integrity, taking account of the interests of our stakeholders. Our annual statement and the associated documentation are a reflection of the actual financial situation.

Customers and Partnerships

We set our standards to respond to the demands of our customers who require quality and realistic cost solutions in the international aluminium wire and semi-finished products market. We ensure a strong competitive position with innovative developments or creative solutions in cooperation with our partners whilst taking account of environmental and industrial safety regulations. We direct our potentials, energy and resources to the real needs of our customers with the aim of achieving loyal customer partnerships. We use regular customer contacts and surveys to determine the expectations of our customers and use the customer feedback to continuously improve our products and the quality of our service. Our suppliers work in a partnership with us and we ensure that they are clear about our demands. We continuously check and assess the services and give objective feedback.

Management and Employees

We find a long-term objective and orientation from our guiding principle. We derive short-term action from the jointly drawn up Balanced Scorecard, the results of which we regularly monitor and improve by comparing the ideal and actual situations. We constantly query our status quo and learn from the best, including those in other areas of industry. We share our knowledge among ourselves so that we can continuously improve. Our motivated employees are the key to our success. We have committed ourselves to strategy-oriented personnel development. We specifically foster the skills of our employees, directly adapted to the product and process development of our company. We aim to create equal opportunities for all employees. The next generation of employees is trained in our apprenticeship scheme. Our success depends of the performance of every individual and on us seeing ourselves as part of a team.

Process Orientation

Our main processes form the basis of our claim that we immediately take care of all tasks correctly. Our working methods are constantly improved. We do this by including all involved in the continuing monitoring, assessment and improvement of activities. This continuous process helps us to identify gaps in implementation that we close immediately.

Information and Communication

We foster confidence with early, honest information appropriate to the situation. Our communication is direct, open and marked by mutual appreciation.

Sustainability

We are committed to Germany as a production site and encourage the expansion of our plant in Weissenburg. We can do this only if we work intelligently and productively to compensate for the cost disadvantages at the location. We want to create jobs and secure the existing jobs. Moreover, we aim to improve the social and environmental policy influences. We will help people to realise their goals.